B2B Business and Trade Marketplace
6 Reasons You're Not Getting Enough Business
The economy has been tough for everyone over the last few years. Not least of all for small to medium sized businesses. Many startups have struggled from the very beginning to pull in profits. Even established companies have been feeling the pinch as of late. There are some reasons why you might not be getting as much business as you could, however. We’re going to look at the six most common reasons companies aren’t hitting their targets.
1. Your Product or Service
Let’s kick off with one of the harshest realities. Is your product or service up to scratch? Are you offering customers something that they can’t get anywhere else? You need to be focused on whatever your USP (unique selling proposition) is. The one factor about your business that ensures you stand out from the crowd. It could be the quality of the product, the price, the customer service. Whatever it is, keep building that up. If your product or service isn’t up to scratch, then go back to the drawing board.
2. Your Website
For most people, the home of their company can now be found online. Even if you have a business address, it’s likely people will see your website before they see your office. Your website is your potential customer’s first impressions of you. If it looks awful, then those first impressions aren’t going to be the best. Take some time and effort to ensure your website looks and functions the best it can.
3. Search Engine Optimisation
On the subject of websites! How are people finding your business? In most cases, it will be through search engines such as Google. If your search engine optimisation isn’t up to scratch then they’re probably not going to find you at all. You should look into hiring an SEO agency who can let you know if there are any issues. They’ll also be able to help you climb those rankings.
4. Social Media
Social media marketing is one of the most popular forms of digital advertising nowadays. It doesn’t cost a fortune and can connect your business with a huge audience. If you’re not on social networking sites yet, then you could be missing a trick. Look into where your target market spends most of their time. Then, set up profiles and connect with your customers.
While we’re talking about connecting with your customers, here’s a crucial mistake companies make. If you’re not engaging with potential clients (and existing clients), then you could be losing out on business. A company should not be faceless, it should have a personality. You should be communicating and building a rapport with your customers. All the way from pre-sale to post-sale care.
Word of mouth marketing is still one of the most popular ways to increase business and profits. People buy from people, that’s a fact. If previous customers refer you, then you’ll see a dramatic increase in new customers. Offer incentives for referrals, such as discount codes or prize draws.
By putting these six methods into place, you should see those numbers start to rise. Remember, your customers are people and want to be treated as such. Nothing goes down better than a business with a personality and excellent customer service.