Business and Trade Marketplace

Business and Trade Marketplace Blogs

A Marketer's Influence: What's Our Responsibility?

A Marketer's Influence: What's Our Responsibility?
As a marketer, it’s my job to craft copy that will educate potential customers about my company’s brand and products. It’s my job to craft tweets, blog posts, website copy, video content, and more–all with the goal of sharing our brand with a larger audience in hopes that we’ll connect with the people who’ll find our product most useful. As part of this job, I’m held accountable for engagement metrics, awareness stats, click-through rates, prospect numbers, as I suspect many of you are, too. Marketers have great power to craft the communications that drive interest and loyalty in the brands they represent; working for a national or international brand can give a marketer the chance to influence hundreds of thousands, if not millions, of people. It’s a big responsibility, and one we need to take seriously. Sure, there are regulations in place to ensure we won’t purposefully mislead our audience, violate...
Continue reading
  1669 Hits
1669 Hits

Furniture Buying Tips

Furniture Buying Tips
When you buy furniture, ultimately it will be the quality that will determine how long the piece will last and how much it will retain its original appearance. Furthermore, the quality will determine how the comfort and satisfaction the piece gives to those that use it each day. Picture this scenario, you find a lovely piece of furniture on the internet that your wife just adores, it has pretty little flowers on it and the color fits perfectly with your room, do you go ahead and buy it because it looks pretty and the color fits? A word of caution – don’t do it! There are certain steps that need to be covered before buying furniture to determine its quality. Always check on the frame first, is it kiln-dried? How are the joints constructed, are they glued or screwed and corner-blocked? Is it constructed with plywood to add strength? Next you...
Continue reading
  1098 Hits
1098 Hits

Internet Marketing Methods

Internet Marketing Methods
Internet is booming day by day and the volume of online market is also growing rapidly. The smart phones and portable devices have helped quick inundation of shopping through internet. There are many methods of internet marketing . Following are some popular methods of online advertising : Email marketing : This early form of e-marketing is still popular and effective. Pay-per-click : It’s a very effective method but sometimes so costly. You pay only when a visitor click on your ad to reach your website. So getting visitors is guaranteed as per your expenditure. Click fraud is a big problem in this model. Affiliate marketing : Hire some affiliates directly or through a affiliate website. So you pay your affiliates only when they can brings you a sale or a qualified lead. Search Engine Optimization (SEO) : Get first page ranking for some of your target keywords and get visitors for...
Continue reading
  1123 Hits
1123 Hits